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| MARKETING ADVERTISING IN THE NEW WORLD As technology has advanced the forms of marketing advertising media that are available to us have also changed. With the introduction of the Internet we are now faced with aspects such as banner advertsing, social networking and social bookmarking as well as article promotion. All of these are forms of new marketing advertising media and it is exactly these that we should be |
aiming to target. With this in mind advertising agencies have had to change the way in which they carry out their marketing advertising campaign as a means of fitting into the new forms of advertising that are available. |
Instead of being promotional it was simply used as an informative method. It was a way in which people could find out certain pieces of information so the people that were responsible for this, the agencies, had to ensure that all of the information that was available about a certain business etc was as informative as it could be. |