|
||||||
| ONLINE ADVERTISING: A NEW DIRECTION FOR A BETTER BUSINESS ADVERTISING ROI When Online advertising first appeared on the scene it had a slightly different purpose to what it has now. Instead of being promotional it was simply used as an informative method. It was a way in which people could find out certain pieces of information so the people that were responsible for this, the online advertising agencies, |
had to ensure that all of the information that was available about a certain business etc was as informative as it could be. Online advertising is the paid promotion of an organisation, its products and services on the web in order to build site traffic volumes and affect buyer-seller transactions. Online advertising differs from other online advertisement media because it is highly targeted through careful search engine or |
website placement, and it enables consumers to interact personally and directly with the advertisement. By clicking on the ad, the consumer is taken immediately to the organisation's website and can make an instant online purchase or enquiry. Online advertising is widely regarded as the most effective direct response medium, and achieves higher response rates than traditional direct mail ad campaigns, for a fraction of the cost. |